This post presents the early structural development of the urban art mobile app. The focus at this stage is on layout, flow, and user journeys, rather than visual styling. These prototypes helped establish how users move through the app and complete key tasks such as browsing artwork, viewing details, and accessing account features. Crazy 8 […]
Design Reflection
This post reflects on the design decisions made throughout the development of the urban art mobile app. It includes the assumptions that shaped the design process, the criteria used to define success, and the visual research that informed the final direction. Assumptions Made During the Design Process During development, several assumptions guided the design: Users […]
Low-Fidelity Prototype.
The low‑fidelity prototype for the Urban Arts mobile app focuses on establishing the core structure, navigation, and user flow before introducing any visual styling. This stage of development prioritises clarity, usability, and task completion, allowing design decisions to be tested and refined without the distraction of colour, typography, or decorative elements. The prototype is informed […]
UX Design Statement
Urban Arts is a mixed‑media modern art gallery that showcases sculpture, photography, contemporary painting, installations, and experimental visual work. The gallery is designed to appeal to young adults, students, and emerging creatives who engage with modern artistic expression. The purpose of this UX design statement is to outline the design challenge for the Urban Arts […]
User & Market Research
When developing my urban mobile app, I did some user and market research on my competitors and standards. This research ensures that the final design is grounded in real user behaviour and addresses gaps identified in existing gallery experiences. The Ferens Art Gallery website, the Tate app, and the MoMA website were the primary focus […]
Preliminary Research
As part of the early planning for the Urban Arts mobile app, I conducted field research at Ferens Art Gallery in Hull City Centre. The purpose of this visit was to analyse how visitors interact with the physical environment, identify strengths and weaknesses in the gallery experience, and gather insights that will inform the design […]
Three Cover Designs
Three Cover Designs For my three cover designs, I demonstrated continuity across consecutive issues. My goal is to keep a consistent branding system for the masthead, typography, colour tone and grid as mentioned in the instructions while allowing each cover to communicate a slightly different mood. The overall aesthetic is vintage luxury minimalism: restrained layouts, […]
Editorial Information Page Spread.
For my editorial information pages, I designed a set of double-page spreads for The Weekend that translate the brand identity into a readable magazine system. The articles I used are nature and conservation pieces, so I aimed for a calm, premium tone where photography sets the atmosphere, and typography supports comprehension. I selected these texts […]
Typographical/Branding Graphic Standards
For this project, I used the typographical and branding template kit that was provided for my editorial magazine concept. The purpose of the standards was to make sure every output masthead, cover, and editorial spread looks like it belongs to one recognisable publication. My direction is “vintage luxury minimalism”: calm layouts, confident typography, warm neutrals, […]
Traditional / Online Conceptual Editorial Masthead (Logo) Design
The masthead for my editorial project is The Weekend, designed as a conceptual logo that communicates both luxury and nostalgic calm. I aimed to create a masthead that could sit confidently on a cover like a real magazine title. I needed it to behave like a real magazine identity: instantly recognisable, readable on different backgrounds, […]