The low‑fidelity prototype for the Urban Arts mobile app focuses on establishing the core structure, navigation, and user flow before introducing any visual styling. This stage of development prioritises clarity, usability, and task completion, allowing design decisions to be tested and refined without the distraction of colour, typography, or decorative elements. The prototype is informed […]
Design Elements
Establishing the Visual Identity for Urban Arts The visual identity for Urban Arts is built around a minimal, modern, and heritage‑inspired aesthetic that reflects the gallery’s focus on mixed‑media modern art. The design elements work together to create a calm, elegant, and recognisable brand presence that supports both the physical gallery environment and the digital […]
UX Design Statement
Urban Arts is a mixed‑media modern art gallery that showcases sculpture, photography, contemporary painting, installations, and experimental visual work. The gallery is designed to appeal to young adults, students, and emerging creatives who engage with modern artistic expression. The purpose of this UX design statement is to outline the design challenge for the Urban Arts […]
User & Market Research
When developing my urban mobile app, I did some user and market research on my competitors and standards. This research ensures that the final design is grounded in real user behaviour and addresses gaps identified in existing gallery experiences. The Ferens Art Gallery website, the Tate app, and the MoMA website were the primary focus […]
Preliminary Research
As part of the early planning for the Urban Arts mobile app, I conducted field research at Ferens Art Gallery in Hull City Centre. The purpose of this visit was to analyse how visitors interact with the physical environment, identify strengths and weaknesses in the gallery experience, and gather insights that will inform the design […]