University of Hull Centenary Campaign: Proposal Plan

This proposal outlines my approach to developing a visual identity and digital campaign to celebrate the University of Hull’s 100th anniversary. The plan explores how the university’s history, identity and relationship with Hull can inform a contemporary centenary campaign.

The attached PDF presents my creative direction, initial visual experiments, target audiences, proposed campaign outputs and visual references. It also outlines the next stages of development, including further comparative research, audience insights and testing the identity across digital and print applications.

View the designed proposal plan below.