University of Hull Centenary Campaign: Proposal Plan This proposal outlines my approach to developing a visual identity and digital campaign to celebrate the University of Hull’s 100th anniversary. The plan explores how the university’s history, identity and relationship with Hull can inform a contemporary centenary campaign. The attached PDF presents my creative direction, initial visual […]
Developing Centenary Identity
My design explores how the University of Hull’s history can connect with visuals and communication. I want the identity to bring together vintage and modern elements without treating the university’s history as separate from its future. My board shows a starting point for looking at ideas: photography, concept, and the relationship between historical and contemporary […]
University of Hull: History, Place and People
University of Hull: History, Place and People Founded in 1927 as University College Hull, the University of Hull was made possible by a £250,000 gift and a donation of land from local philanthropist Thomas Robinson Ferens. The university welcomed its first students in October 1928, with its official opening ceremony following in 1929. From its […]
Adaptation for Web
Following the development of the mobile prototype, I adapted the Amplify Music Fest app for desktop using Figma. I aimed to translate the mobile experience into a layout that takes advantage of larger screens, multicolumn structures, and mouse‑based interaction. The desktop version maintains the same visual identity as the mobile app but restructures content to […]
High-Fidelity Mobile Prototype
Building on the low‑fidelity wireframes from Post 2, I developed a full high‑fidelity mobile prototype for the Amplify Music Fest app using Figma. This stage focused on transforming the structural layouts into a polished interface that reflects the festival’s energetic identity. The design incorporates refined typography, consistent spacing, and a component‑based system that ensures visual […]
User Flow & UI Wireframing
UX Design Statement The Amplify Music Fest app is designed to support festival‑goers before, during, and after the event by providing fast access to essential information such as artists, schedules, live updates, and ticket details. The UX approach prioritises clarity, speed, and reduced cognitive load, ensuring users can navigate confidently in busy, low‑light festival environments. […]
Design Research
Initial Ideas and Concept Exploration For this project, I began by exploring how a mobile companion app could enhance the experience of Amplify Music Fest. I also took ideas from one of the assignments given for our gallery, so I added that into the blog post. I created an outdoor festival in the north of […]
High-Fidelity Mobile App
The high‑fidelity Urban Art mobile app prototype demonstrates how the visual identity and UX principles defined in the style guide translate into a functional digital experience. Earthy greens, warm golds and soft neutrals are used to create a calm, gallery‑like environment that allows the artwork to take centre stage. This palette supports visual hierarchy by […]
Design Style Guide
The urban art style guide establishes a cohesive visual identity that reflects the atmosphere of a contemporary gallery space. The colour palette is built around earthy greens, muted golds, and warm neutrals, inspired by natural pigments and traditional art materials. These tones create a grounded, museum‑like environment that supports the artwork without overpowering it. The […]
Design Elements
This post shows the early design elements you created to establish the visual identity of your Urban Art app. These are NOT final; they are the building blocks that later become your style guide. The primary logo explores a bold, graphic identity inspired by contemporary urban art. The star shape creates a strong visual anchor […]