Urban Arts is a mixed‑media modern art gallery that showcases sculpture, photography, contemporary painting, installations, and experimental visual work. The gallery is designed to appeal to young adults, students, and emerging creatives who engage with modern artistic expression. The purpose of this UX design statement is to outline the design challenge for the Urban Arts […]
User & Market Research
When developing my urban mobile app, I did some user and market research on my competitors and standards. This research ensures that the final design is grounded in real user behaviour and addresses gaps identified in existing gallery experiences. The Ferens Art Gallery website, the Tate app, and the MoMA website were the primary focus […]
Preliminary Research
As part of the early planning for the Urban Arts mobile app, I conducted field research at Ferens Art Gallery in Hull City Centre. The purpose of this visit was to analyse how visitors interact with the physical environment, identify strengths and weaknesses in the gallery experience, and gather insights that will inform the design […]
Three Cover Designs
Three Cover Designs For my three cover designs, I demonstrated continuity across consecutive issues. My goal is to keep a consistent branding system for the masthead, typography, colour tone and grid as mentioned in the instructions while allowing each cover to communicate a slightly different mood. The overall aesthetic is vintage luxury minimalism: restrained layouts, […]
Editorial Information Page Spread.
For my editorial information pages, I designed a set of double-page spreads for The Weekend that translate the brand identity into a readable magazine system. The articles I used are nature and conservation pieces, so I aimed for a calm, premium tone where photography sets the atmosphere, and typography supports comprehension. I selected these texts […]
Typographical/Branding Graphic Standards
For this project, I used the typographical and branding template kit that was provided for my editorial magazine concept. The purpose of the standards was to make sure every output masthead, cover, and editorial spread looks like it belongs to one recognisable publication. My direction is “vintage luxury minimalism”: calm layouts, confident typography, warm neutrals, […]
Traditional / Online Conceptual Editorial Masthead (Logo) Design
The masthead for my editorial project is The Weekend, designed as a conceptual logo that communicates both luxury and nostalgic calm. I aimed to create a masthead that could sit confidently on a cover like a real magazine title. I needed it to behave like a real magazine identity: instantly recognisable, readable on different backgrounds, […]
Colour
INTRODUCTION Harper’s Bazaar China (2019) “Rihanna Red Beauty” cover, photographed by Chen Man. https://www.irisvanherpen.com/news/rihanna-on-the-cover-of-harpers-bazaar-china A great example of how colour can be used to convey cultural and emotional narratives in addition to aesthetic appeal is the Harper’s Bazaar China cover for “Rihanna Red Beauty” (November 2019). The composition, which was captured by Chen Man, combines […]
Composition
INTRODUCTION Dazed Magazine (2021) Autumn Issue featuring Rihanna, photographed by Rafael Pavarotti. Source: Dazed Digital / YourCelebrityMagazines. Strong Example of Effective Composition in Editorial Design The composition of the Dazed Autumn 2021 “The Reign Never Stops” cover combines artistic accuracy with strong imagery. The image, which has Rihanna in the centre in white against a […]
Typography
Apartamento x Belmond “El Bajío” Strong Example of Effective Typography Typography plays a central role in establishing tone, identity, and narrative coherence within editorial design. The Apartamento x Belmond – El Bajío issue (2022) exemplifies how typographic decision-making can reflect both cultural context and brand consistency. The Apartamento magazine masthead font is a lowercase serif […]