Defining the UX

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Defining the UX

Introduction to Rock in rio

My theme I would be using for this assignment is the Rock in Rio music festival. The Rock in Rio is one of the world’s largest and most iconic music festivals, first held in Rio de Janeiro, Brazil, in 1985. With a legacy spanning over three decades, it has expanded to Lisbon, Madrid, and Las Vegas, hosting legendary artists such as Queen, Beyoncé, Coldplay, and Iron Maiden. Celebrated for its eclectic lineup and massive attendance — often exceeding 700,000 visitors per event — Rock in Rio is not just a concert but a cultural phenomenon that brings people together through music, entertainment, and social impact.

For this UX/UI design case study, I am conceptualizing a modern, user-friendly website and mobile companion app that addresses common issues faced by attendees. These include ticket purchasing difficulties, confusing navigation around the venue, and lack of real-time updates. With thousands of people moving across multiple stages and event zones, a seamless digital experience is essential for user satisfaction and overall festival success.

My aim is to develop an interactive platform that enhances the entire festival journey — from pre-event planning to live, on-site engagement. Using user-centered design principles and data-driven research, the platform will prioritize accessibility, personalization, and efficiency to reflect the high-energy spirit of Rock in Rio.

PROBLEM SPACE

Problem Space and Design Focus

Based on secondary research (including Reddit threads, user forums, and event feedback), common user pain points include:

  • Difficulty buying tickets due to traffic overload or confusing tier systems.
  • Trouble navigating multi-stage layouts, especially for first-time visitors.
  • Missing live updates on schedule changes, artist delays, or surprise sets.
  • Lack of personalized information based on user preferences.

Users may experience information overload, become confused about the locations of the stages, or have trouble effectively purchasing tickets in the absence of an optimized user experience. A well-designed website and app that offer a smooth and interesting user experience are necessary to address these issues.

Problem Statement:
“Festival attendees need a seamless, mobile-responsive platform that helps them purchase tickets easily, plan their event itinerary, and receive real-time updates to avoid confusion and enhance their overall experience.”

App Problem Space:

  • App: Designed for real-time interaction—navigation, push notifications, live updates, artist schedules, and food/vendor maps during the event.

Usability Goals Applied to Rock in Rio

Effectiveness: The app must allow users to quickly locate stage schedules, navigate the site, and access event services.

Efficiency Festival-goers need fast load times and quick access to key features like maps, notifications, and schedule changes.

Learnability: Both web and app interfaces should be simple enough to understand without needing a tutorial — using universal iconography and consistent design patterns.

Satisfaction: A visually exciting, intuitive interface that matches the energy of the festival will increase engagement and enjoyment.

Error Prevention: Clear CTAs and confirmation messages (e.g., for ticket purchases or itinerary planning) will reduce accidental actions.

Accessibility: Use of color-contrast standards, text resizing, and screen reader compatibility ensures all users can engage with the platform (W3C, 2023).

hedules, maps, emergency alerts, and offline mode for basic functionalities when there’s no internet.

References

  • ‌Coachella (2024) Coachella Festival Official Website. Available at: https://www.coachella.com (Accessed: 18 March 2025).
  • GeeksforGeeks. (2023). Principles of UI/UX Design. [online] Available at: https://www.geeksforgeeks.org/principles-of-ui-ux-design/.
  • Glastonbury Festival (2024) Glastonbury Festival Official Website. Available at: https://www.glastonburyfestivals.co.uk (Accessed: 18 March 2025).

Website https://daniels-2024.hulldesign.co.uk
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